As we head towards the end of another year, it is a time to reflect on what we have achieved over the previous one and make plans to improve on what we have accomplished. It is the same with a brand. And every brand has its own story to tell.
We believe a good brand should embrace the following principles…. Know who you are. What are the core values that define you (your culture)? What differentiates you from your competitors? Create your vision. Share your vision.
Brand identity should evolve over time, but ideally in increments so that the new identity is a refreshment of the old. Importantly it does not lose recognition and the positive associations that previously existed, consider brands like Shell; over time they have changed significantly, but only by minor adjustments at a time.
Over a 27 year period, the Triad brand has evolved from a provincial graphic design and artwork business to become a national, full-service agency, rubbing shoulders with great brands like BMW, Peugeot-Citroen, Deichmann Shoes, Nationwide Building Society, Northampton Saints RFC, Pegasus Software and Rolls-Royce to name just a few.
The visual manifestation of the Triad brand was first introduced in 1988 with 3 primary colours forming a graphic triangle. The triangle was carried forward with the word design included.
The triangle was then removed and a bold serif lettering was established with the “full-stop” introduced. The full-stop was to become a vital symbol of the growing confidence and authority within Triad and has endured through a series of evolutions over the years to the brand identity that reflects the business of today. Triad. Think Creative.
Brand evolution takes time. Enjoy your journey.