In 2014 alone, AP Racing supplied either brakes, clutches or both to over 30 champions across the entire spectrum of the motorsport world.
Triad was set the task of creating a new advertising campaign for 2016, working in collaboration with our client, to target their main markets, including race car, road car, performance, historic, and special vehicles.
The brief was to produce a series of press advertisements appealing to each target audience.
After a creative brainstorming session, our account manager Drew Kimbell, graphic designers Richard James and James Graham and 3D artist, Kevin Boulton worked together to produce some stunning visual concepts.
Using a combination of 3D rendered models and graphic design we developed attention grabbing creative approaches, supporting concise headlines and body copy.
We are proud to share the recently published performance market advertisement in the worldwide magazine EVO.
The campaign series will be rolled out across popular national and global car magazines throughout the year, so all you car enthusiasts keep your eyes open!