An approach was chosen, and concept 2 (also our favourite!) was taken into further development.
From our initial ideas, we refined the visuals, including modelling the shapes in 3D to give them more depth and texture which makes the overall concept feel much more dynamic. We also explored how close-ups of different segments of the shape could be used to create interesting visuals.
We developed the awards identity so that whilst distinct, there was still a close relationship between this and the conference theming. A star shape was felt to be more celebratory, and gold was introduced to bring an extra special glitz and glamour to the evening awards event!
Finally, a textured background was added to elevate the visuals and enhance the overall feel of the event materials.
“We love the bold, daring modernity of the concept and it will have real standout across all mediums.” Anna Rivers, Marketing Manager, memcom