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Triad. Think Creative

‘Twas the night before Christmas

‘Twas the night before Christmas

When through Holdenby grounds

Not a movement was made

Not even a sound…

The lights went out on another day in Triad’s Creative Workshop.

Designers, programmers and account managers all left on what they thought was a normal cold and blustery Christmas Eve, but little did they know the Christmas magic was about to begin.

The door closed for the final time that evening and all was calm… and then there was a flicker. But it was not a fire, not a candle and not a light bulb but a sleeping iMac. As it awakened, it showed a cosy Christmas fire and with the snowy mountain tops and pine trees the wintery scene was set to draw in our unexpected guests.

As if by magic, the spirit of Christmas bought to life the hidden residents of Triad’s desks to gather around and feel the warmth of the blazing fire which was lit by none other than Yoda!

We know what you are thinking: ‘but magic isn’t real.’ OK it might not all be magic and maybe just some work of our creatives who spent the night photographing and meticulously moving the characters into place to create the festive animation.

But as a team we have the creative power to bring anything to life and this Christmas it’s our creative magic… this is Think Creative.

Merry Christmas to all, and to all a good night!

The making of

Stop motion was used to create the animation, which involved moving each object and character in small increments into different positions. Each position was individually photographed and when these shots are played as a continuous sequence it creates the illusion of movement. You may have seen these techniques used on a much larger scale in animations such as Wallace and Gromit and Chicken Run.

We then used After Effects to add in the feelings of cold and warmth. The golden glow when the fire lights creates the sense of warmth against the cool tones when the characters first gather in the snow. The scene on the iMac was created in 3D to add depth to the final picture, with sound added as the final process to create the jolly Christmas atmosphere.

Need more information?

Get in touch today.

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01604 771100

Email

contact@triad.uk.com

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