Every business should have some form of sales and marketing plan agreed each year and reviewed on a regular basis. The key for success and business growth is how effectively the two areas work together. These functions aren’t mutually exclusive. Marketing supports sales through shared objectives and joint responsibility. Whilst marketing focuses on generating brand awareness and developing leads, sales concentrates on building relationships and converting these leads into clients. This is a dynamic, joined up process and is increasingly headed by one individual.
At Triad we listen to your objectives and work closely with you to achieve these. Some of our team have extensive client side experience running sales and marketing teams. One of the biggest challenges companies face can be ensuring sales teams receive relevant, timely information, often in multi-media formats for launch campaigns. If everything can be accessed in one place, with consistent messaging and the ability to provide updates as required, the sales team can focus on successful qualification and presenting, as opposed to concerns about what materials to use or where these can be found.
As a creative marketing agency, we use our business insight, creative thinking and technical expertise to shape bespoke solutions to help launch new products and marketing campaigns.