Rugby is a rapidly growing sport; with participation levels and TV coverage at an all-time high there’s never been a better time to be involved with the most innovate club in the English Premiership. As Digital Content Partners, we are proud that we get to work with Northampton Saints and produce content that really makes an impact.
Our work is normally used on the 8m2 screen at Franklins Gardens but when we were asked to produce a showstopping promotional video for the Superscreen at Cineworld in Leicester Square, we knew this was going to be a fantastic opportunity to showcase our skills
The Business Breakfast meeting was held earlier this week with over 100 business representatives attending as Saints seek to extend their corporate reach into London and surrounding areas and bring new partners on board. We were invited to the event, timed to coincide with the Rugby World Cup in Japan. Three of Saints’ best known International players, Dylan Hartley and Tom Wood of England and Ben Franks of New Zealand (himself a two time world cup winner) were on hand to talk all things rugby, with Graham McKechnie – BBC Radio Northampton’s Sports Editor. They covered world cup prospects as it reaches the knock out stage as well the high’s and low’s of playing sport at elite level and it was fascinating listening to their knowledge and expertise which also relate to many areas of business.
Our video (which you can see some of above) was used to open the session and certainly caught the attention of everyone with the booming soundtrack and visual graphics.