What do we mean?
It’s often said that a company is only as good as the people who work for it. Successful businesses make sure that their staff are highly motivated, fully engaged and always up to speed with the aims, objectives and latest initiatives of the organisation. This involves effective, regular internal communications via a range of understood and adopted channels. Business performance improves when staff also buy in to the vision and culture of the organisation because their working environment reflects the brand’s values which in turn instils pride and passion into the workforce.
How can we help?
Clients retain our services because we can provide concise, objective clarity to what is often a large volume of complex information. We convert the material we’re given and use a mix of creative and digital expertise to develop compelling, internal presentations that can be interactive, user friendly and memorable. We encourage clients to remember that internal customers (i.e. staff) are just as important as external, end users. Increasingly we’re also involved with major brand implementation projects (sometimes across multiple sites) to ensure working environments not only do justice to brand values, but also that they inspire and motivate all the people who work there.
Creative employee engagement
As technology becomes more sophisticated so do people’s media habits, expectations and how they consume information – whether at home or in the workplace. This means we have to work with our clients to create truly original, unexpected and memorable employee and brand communications.
The Employee Engagement Plan
Staff retention is another key reason for implementing effective employee engagement policies. Motivated, supportive staff, who understand where the organisation is heading, respect their managers and the executive team; who see opportunity for career advancement and who enjoy their work environment, are far more likely to stay with the organisation and contribute positively to future success. All of the above areas should combine into one coherent, ongoing internal communication plan.