AP Racing supplies either brakes, clutches or both to over 30 champions across the entire spectrum of the motorsport world. Triad have been working closely with AP for almost 10 years.
To create a new ad campaign for 2016, to target their main markets, including race car, road car, performance, historic, and special vehicles.
We used a combination of photo-realistic 3D rendered models and graphic design to develop attention grabbing creative approaches, supported by concise headlines and body copy.
The campaign was launched worldwide in performance magazine EVO and then rolled out across popular national and global car magazines throughout the year.
We continue working with AP Racing to develop further campaigns as well as their showreel, website and the designs for some of their packaging.