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Character Creation and Launch


Previously known as Resin Trade, the company required a brand ambassador ​to help strengthen the association between their brand and the polymer compound found in plastics.


Starting as sketches in a notepad our creative team worked together to scamp out ideas and then bring the character to life through 3D and animation.

This animation shows Poly-Mers going through an upgrade. We establish his ability to do new things, demonstrating the new grades of polymer Polydist UK now offers its customers. We produced a script to communicate how the company has changed. We promoted the company’s global outreach and their dedicated commitment to providing a wider range of services to satisfy all customers, both old and new.


Unveiled at a trade exhibition, the character set the company’s identity apart from market competitors and showcased their personable customer service ethic to members of the plastic industry. Poly-Mers quickly became the voice of the brand. Resin Trade used Poly-Mers for marketing purposes (print, email, internet) and opening up sales opportunities.

The continuation of the Poly-Mers character promised customers that the company would maintain its personable values throughout the expansion.


Character Creation Exhibitions

To see how Triad can help you with your next project please contact us.

Mobile 01604 771100

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New Business

Gary Holt

Business Development Manager


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