Coloplast are a new client and this is the first project we have produced for them. They produce intimate medical devices and place great emphasis on the well-being of their staff.
To create an engaging and uplifting animation, primarily as an internal communication to staff for two divisions of the business, Chronic Care and Wound Care, to be launched at separate divisional staff conferences.
The secondary purposes of the animation are to attract prospective employees and to form part of a submission to the Sunday Times 100 Best Companies to Work For, in which Coloplast have been placed in the last 10 years.
We ultimately produced two distinct animations, one predominantly using sourced film footage and photographs for the Chronic Care division, and the other adopting a 2D graphical style for the Wound Care division. The development of two distinct styles was driven by the two division heads favouring different animation styles.
Messaging was common to both animations, and both were consistent with Coloplast’s brand guidelines. The animations presented Coloplast as a great employer and both achieved the aim of making employees feel proud, warm and positive towards their employer.
What is clearly demonstrated by the two very distinct animation styles is the versatility of our creative team. They showed the ability to take what was effectively a single brief but make two very separate styles work to accommodate the tastes of two divisional heads with different aesthetic preferences.
Both animations were extremely well received by the division heads and had very positive feedback from the staff attending the both conferences.