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C&W Growth Hub Made Smarter campaign


The brief from our client, C&W Growth Hub, was to produce campaign collateral to promote the Made Smarter programme for the West Midlands region.

The Made Smarter programme is a government funded business support scheme. Its purpose is to support SMEs in the manufacturing and engineering sector in their adoption of digital technology to make their businesses more productive and efficient.


Our response was to produce a motion graphics (illustrative style) animation, written and storyboarded from the audience’s point of view, to present the Made Smarter programme and explain its benefits.

The character of Bob was created to represent the audience, with his experience of the Made Smarter programme presented using a story-telling narrative.

The motion graphics style of animation was chosen because of its friendly and engaging qualities and potential for moments of humour.

Bob’s voice-over explains to the audience his experience of the process as a small engineering business owner and its beneficial outcome. It has a clear call to action to encourage other businesses to sign up.


This animation is being used as part of a social media campaign. A second, related animation was produced with on-screen messaging, replacing the voice-over, for use at events. 

The animations were extremely well received, and our client is receiving many enquiries from, local businesses about joining the programme.


Animation Character Creation Explainer Videos

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