EnerSys Brand Implementation
EnerSys is the global leader in stored energy solutions and the largest industrial battery company in the world. The company manufactures and distributes reserve, motive power and defence batteries to their customers worldwide.
With over 20 manufacturing and assembly plants across Europe, North America and Asia, thousands of visitors come to the sites every year whether this is for meetings, factory tours or educational purposes. With the customer experience being a vital factor in achieving business success, EnerSys is looking to improve the whole process for customers and visitors at their sites. This covers external and internal signage, through to the appearance of receptions and other public areas to the way that plant tours are conducted. This is where Triad’s expertise comes in; devising and delivering a brand implementation project.
The project kicked off in January 2016 when we visited four of the European sites in France, Poland, Germany and Wales. From this we understood the scope of the project and presented our recommendations to the EMEA Region marketing manager. These suggested changes and improvements mean the customer will receive a seamless and consistent experience across all the sites, which will also help staff to standardise processes and procedures.
So far Triad has completed an Environmental Health and Safety awareness campaign about reducing the lead levels in blood which will be rolled out across all the European sites. A large format world map graphic has been installed in the Company’s EMEA headquarters in Switzerland and most recently, 3 large panels were installed in the battery charging room in Poland which has made a significant difference to this working area and created a feature for customers.
We look forward to our ongoing work with EnerSys and seeing the difference and improvements that our creativity will make to their business and customers.