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Triad. Think Creative

EnerSys Brand Implementation

Background

EnerSys is the global leader in stored energy solutions and the largest industrial battery company in the world. The company manufactures and distributes reserve, motive power and defence batteries to their customers worldwide.

With over 20 manufacturing and assembly plants across Europe, North America and Asia, thousands of visitors come to the sites every year whether this is for meetings, factory tours or educational purposes.

Brief

With the customer experience being a vital factor in achieving business success, EnerSys is looking to improve the whole process for customers and visitors at their sites. This covers external and internal signage, from the appearance of reception areas and other publicly accessible places, to the way that plant tours are conducted. This is where Triad’s expertise comes in; devising and delivering a brand implementation project.

Solution

The project kicked off in January 2016 when we visited four of the European sites in France, Poland, Germany and Wales. From this we understood the scope of the project and presented our recommendations to the EMEA Region marketing manager. These suggested changes and improvements mean the customer will receive a seamless and consistent experience across all the sites, which will also help staff to standardise processes and procedures.

Outcome

The images below show some of the progress in France where we have completely transformed two large meeting rooms and a number of external areas including installing a solar powered monolith which is powered by an EnerSys battery. The main reception building needed bringing back to life, so as part of this we applied over 160 sheets of vinyl to the windows as well as a installing a new canopy and lightbox sign.

We look forward to our ongoing work with EnerSys and seeing the difference and improvements that our creativity will make to their business and customers.

Services

Brand Implementation