Direct Carrier Billing (DCB) is a globally recognised payment system that enables businesses to charge the cost of digital content to their customers’ mobile phone bills. It is used across a range of digital products, including gaming, ticketing, subscriptions video on demand and publishing.
Infomedia required an animation to explain (DCB), using the concept of “A day in a life using DCB”. The overall aim was to educate and provide information on the wide applications of DCB to potential businesses and organisations.
During the storyboard process we identified activities throughout the day where an individual would use the system and brought this to life through a vector style animation.
The final animation was used across Infomedia’s social channels and website as part of a promotional campaign.