We were briefed by our client to create an animation to demonstrate the application of one of their new products, the linear track slide.This was intended to be inspirational, encouraging viewers to be imaginative about potential product uses.
In order to show the product working in a real life application, we firstly built a high end kitchen environment which would reflect the high quality product. The main feature of the kitchen is the central island which shows clever product application enabling the worktop to slide. There were two different configurations of how the products could be used within the same application, these were both demonstrated within the animation.
The animation was well received and now sits on the Accuride website and YouTube channel. The animation is also used by Accuride sales team as part of their customer presentation. We have since worked on another animation within the same series which highlights the use of Accuride products within an oven.