MAHLE Powertrain is at the forefront of advancements in internal combustion engines. They provide customers with design and engineering capabilities and research and development in technologies to create advanced powertrain solutions.
MAHLE wanted an inspiring method of showcasing their technical capabilities. We recommended the use of digital technology to show their engineering processes, giving their customers the opportunity to see intricate mechanisms that the human eye is unable to perceive.
We storyboarded, designed, modelled and built a full HD, 3D animation. We created a plan sheet of MAHLE technical drawings which transformed into an animated background out of which the model engine and components would emerge.
We took viewers on a journey around the technical drawing environment, where each system symbolised a key sector of their business.
The animation worked in stages, each one devoted to a distinct capability; for instance, improving vehicle performance, reducing CO2 or friction reduction.
The full 8-minute animation was premiered at the first of a series of international exhibitions. It was also played on Blu-ray in the MAHLE reception, as well as being streamed to the MAHLE website and being used as a sales presentation resource.