The UK nuclear industry is forecast to grow from 77,000 people to over 110,000 in the next 10 years (Cogent skills, 2015). In order to meet this demand, the nuclear industry needs to recruit a talented and diverse workforce. NNL required a video which would deliver a positive and inspirational message to be used at the Department of Trade and Industry Showcase.
We were asked to create a 2 to 3 minute video to represent current gender and diversity statistics within the nuclear industry. The film needed to encourage and inspire the next generation in what is currently a male dominated industry
We converted the messaging provided into an engaging and uplifting animation which would inspire people to take notice. We first created a visual storyboard which set out the sequence of the animation and showed the creative approach we proposed to take. Upon sign off we produced the animation which contained animated text, infographics and vector illustrations. This was then combined with an uplifting soundtrack and accompanying sound effects
The animation was well received at the showcase and now sits on the NNL and Women in Nuclear websites and social channels.