Following a competitive pitch, Triad was asked to develop campaign ideas to support the launch of a new Financial Shortfall Insurance product. It was important to highlight the improved features and benefits across all materials which would be distributed initially to dealers taking part in a Pilot phase. Following a number of suggestions we submitted, this new product would be known as Total Loss Cover.
We devised an illustrative creative style to communicate a typical customer journey that demonstrates how the product could typically be used. This styling was applied to all of the product launch material which comprised a product/training video , customer point of sale leaflet and a dealer quick reference guide. The video was an evolution of the version we had recently created as part of a new online learning platform for the Peugeot, Citroen and DS dealer networks. This platform houses videos for all of PSA Finance’s portfolio of retail finance and insurance products which were created to fulfil the dual requirement of providing sales staff with product knowledge and ensuring annual compliance with the selling of finance and insurance products.
We introduced the new Total Loss Cover product branding and updated the structure and story to reflect the enhanced product features and benefits to ensure all sales staff from the dealerships participating in the pilot had a thorough understanding of the new, improved product.
Our clients at PSA Finance have been delighted with the number of policies sold after only a few days of the pilot going live. The video has been well received by dealers and recognised as providing a comprehensive overview of the new product. The customer leaflet we created proved so popular we had to re-print within 2 weeks of the launch!