Harrow Green asked Triad to assist with its re-brand to Restore; however as Harrow Green have built a good reputation and didn’t want to forfeit this, it was important that we dealt with this sensitively and didn’t make any unnecessary changes which could cause confusion for staff and customers alike. This created a number of challenges throughout the process around their legacy brands
The re-brand was first launched at a senior management conference and then through an internal newsletter to all staff. The brand was then implemented across a new Group website. Online marketing activity is now driving the cross selling strategy. We have received excellent feedback from the individual divisional marketing managers we worked with throughout the project and look forward to working with them in the future as the brand continues to grow and develop.
The chosen option can be seen below along with our rationale.
This is an evolutionary approach to the development of the Restore brand. The circle is a profound, transcendent symbol which represents wholeness, completion, protection and inclusion. It is used to bring all the service sectors together to promote brand unity and connection. This enables all the divisions to work together under one brand ‘Restore’ and implement the new cross selling approach within the business.
However the ‘o’ is used in the future it will always remain at the heart of the Restore brand.
As part of the project we developed a detailed set of guidelines to be used internally and also for external suppliers demonstrating how the new brand should be used in different applications. This was a vital tool for the marketing managers to maintain consistency across all communications.