As the concept of employee and general wellbeing continues to gain momentum, our client, Telford Mann were keen to provide an innovative facility for local businesses and residents. This wealth management business had recently moved into new offices that Triad had branded
throughout. The wellbeing facilities were built alongside the main Telford Mann building and the aim for our client was to have a purpose built space which offered Yoga, Pilates and private wellbeing treatments, something which Northamptonshire didn’t currently have.
Following the success of the Telford Mann building branding project, Triad was commissioned to create a new brand, website and marketing assets to launch the new centre. As part of this we also implemented the brand throughout the building.
With wellbeing in mind, we worked with the client to create a brand which reflected the ‘healthy body, healthy mind’ ethos. Through a few round of iterations we came up with a brand which has soft, neutral colours to reflect the calm and relaxed environment of the centre. We then simultaneously worked on the website development and building branding to ensure both were complete in time for the launch day. We visited site throughout the build along with our production partner Sign of the Times who produced and installed the internal graphics and external signage.
The centre opened in July and has been very well received within the area, more recently Ironstone have partnered with Woodland Hospital offering private health treatments in their consultation rooms. We continue to support the marketing team with content creation, website updates and of course attending a few of the classes ourselves. We look forward to seeing the centre grow in popularity and make a difference the health and wellbeing of people in the local area.