Penso's innovation makes light work of transport, and the business had grown so quickly it needed help to really show off its skills in making journeys more environmentally friendly. We were asked to help the business shrug off its local image and press reset to reflect its newfound world-class status and bang up to date technology.
We put together a comprehensive set of messages and images to help Penso tell its story on the world's stage. A full video shoot captured details from every area of the business and was an awesome opportunity for us to chat and learn more from those on the ground. Our glittering showreel captured the technology at work with a super-fast soundtrack designed to impress. The Penso website was relaunched to wide acclaim and successfully helped the business to take the next steps in its evolution.
Finding out what makes Penso tick was fascinating as we talked to people from every team - from the boss to the shopfloor. Our workshop discussions revealed what made Penso so different and helped us to crystallize the beating heart of the brand. The Triad team devised an ingenious new visual identity generating an exciting new way of conveying Penso's impressive skills.
Our workshop discussions revealed what made Penso so different and helped us crystallize the beating heart of the brand
