Rapid growth through acquisition created a confused identity for Restore Group PLC and its subsidiary companies. The company provides records management and business relocation services to the private and public sectors. They needed a new brand strategy and identity programme to bring the individual businesses under one umbrella brand, as well as a marketing communications strategy and toolkit to support each business and provide cross-selling opportunities.
A comprehensive programme of customer research, internal workshops and focus groups from the Board down helped Triad to uncover the brand truths and inform our approach.
We proposed an evolutionary route to the development of the Restore brand. The circle is a profound, transcendent symbol which represents wholeness, completion, protection, and inclusion. It is used to bring all the service sectors together to promote brand unity and connection.
We worked closely with the Group’s marketing steering Group throughout the project, to ensure buy in at every critical Phase. We developed extensive visual identity guidelines which became a vital tool for the in-house design team and the marketing managers of each business unit to maintain consistency across all communications channels.
The re-brand was launched at a senior management conference, a series of internal launches, as well as through a Group wide internal newsletter and via a new Group website. Printed brand guidelines were also created, complemented with online marketing activity to drive cross selling strategy. To facilitate a joined up, integrated approach, we helped Restore PLC build a stronger, more coherent brand to promote their full range of services.