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Concept Car Animation

Background

Arm is a British semi-conductor and software design business based in Cambridge. This project was the first time working with Arm and we are delighted to have produced such a fantastic animation for them.

Brief

We were asked to design a concept car of the near future and produce an animation showing it communicating with the cloud to receive a software update in a semi-remote urban environment.

Solution

The animation promotes Arm’s new open software for the automotive industry. It defines a new open standards-based architecture for software-defined vehicles, enabling cloud technologies to be combined with automotive functional safety and real-time requirements for the first time.

We designed the concept car from the chassis up, applying the principle that it should look credible and practical to manufacture.

Our design features Arm-branded elements to produce a virtual car from ‘the house of Arm’.

Outcome

The video is being used as a presentation opening to be made to customers and journalists and in a social campaign.

Services

3D & Animation Content Solutions


To see how Triad can help you with your next project please contact us.

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Gary Holt

Business Development Manager

gary.holt@triad.uk.com

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