The Eaton Toy Force campaigns are targeted at our client’s reseller audience. Their purpose is to encourage resellers to join the Eaton Partner Programme to gain access to the best products and support.
This latest campaign involved the creation of a new Toy Force character, named Modi, whose role is to create an awareness of Eaton’s latest acquisition of Tripp Lite; a business selling connectivity products.
The campaign’s purpose is to communicate the benefits of the acquisition; benefits that include an extended product portfolio, offering greater added value with the potential to increase sales and market reach.
We designed and modelled a 3D Modi character, who stars in the motion graphics style animation. This combination of 3D modelling and motion graphics animation lends a unique style to the campaigns, making them fun, engaging and demanding of their audience’s attention.
Messaging is written in a Toy Force tone of voice, speaking directly to the reseller in simple, straight-forward language which is confident and to-the-point.
The clear call to action of the campaign is to Join the Eaton Partner Programme, to access the extended product portfolio, with all its inherent benefits.