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Triad. Think Creative

RS Ignite the Future Video

Brief

We were asked to create a 90 second video showing how the customer interacts with RS/ Allied today and how they will interact in the future. The video would launch their Innovation Conference so needed to create an impact in a large room and get the message across that ‘We are all Innovators’ to excite and inspire the RS employees about the future of the business.

Solution

We had an incredibly tight deadline to deliver this project; following the project kick off meeting we created the initial storyboard which needed to have a futuristic and inspiring feel whilst being dynamic and engaging for the viewers at the conference. Once approved, we headed to the RS distribution centre in Nuneaton where we spent the day filming. That left just over a week for post-production and editing and incorporating an extensive series of messaging into the various scenes. We used a mixture of VFX and 3D animation along with our creative flair to create an impressive film, which achieved the desired look and feel the client was after.

Outcome

This project was a real team effort and involved a range of different skills from efficient account management, art direction, 3D animation, post production and acting!

We received some great feedback from our client:

“We ran the innovation session with the video yesterday. The whole session went down a storm and the video was very well received. The big screen and thumping bass took what was already and awesome video to another level of awesomeness!

Thank you again, it was a pleasure working with you.”