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Triad. Think Creative

The Eatonologists

The Eatonologist characters

Brainz

Product: Power Management Software
Super Power: Sees things that no-one else can with his super brain power and super predictive glasses

Hans

Product: eGrip PDU
Super Power: E-grip hands for total control. No accidental disconnection on his watch!

Morphinder

Product: Service warranty
Super Power: Ability to morph into anything needed in the IT industry. Master of all trades

Rackel

Product: Noise-cancelling rack
Super Power: An impressive ability to filter out background noise with her noise-cancelling headphones

Surge

Product: 5P UPS
Super Power: Protects against power outages and downtime with his uninterruptible electrical shield.

Background

To support the launch of a new rewards scheme, Eaton Electric asked us to develop a campaign identity to push integrated infrastructure solutions to their UK reseller audience.

Brief

To establish an overarching concept which tied together all assets and acted as a basis for the campaign, and have a lifespan of 2-3 years.

The target (resellers) are predominantly young men (20-30), incentivised by money, with a fun mindset. As Eaton’s corporate look and feel doesn’t match this we knew we needed to do something a bit different.

The two campaign objectives were:

  • To launch the new rewards scheme and get sign-ups
  • Communicate the quality and benefits of their key products

Solution

We developed a team of five ‘hero’ characters called The Eatonologists. Each character has different skills and powers which represent a different product.

Through these characters we created various narratives in a comic book style creative which was an effective method to present each key message or product benefit in a fun, engaging way – and stood out against the competition.

So far, the campaign has consisted of brochures, desk-drops, a series of animated videos, digital advertising, a campaign microsite, t-shirts and even lifesize character cut-outs!

Outcome

The campaign has received an enormous response from all stakeholders, demonstrating a real impact on the target audience with lots of positive feedback and social media interactions.

Eaton have experienced record-breaking views of their digital promotions on 3rd party sites, and are considering expanding the campaign outside of the UK due to the overwhelming success it has had.

http://electricalsector.eaton.com/the-eatonologists

Services

Character Creation

To see how Triad can help you with your next project please contact us.

Mobile 01604 771100