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The Eatonologists

The Eatonologist characters


Product: Power Management Software
Super Power: Sees things that no-one else can with his super brain power and super predictive glasses


Product: eGrip PDU
Super Power: E-grip hands for total control. No accidental disconnection on his watch!


Product: Service warranty
Super Power: Ability to morph into anything needed in the IT industry. Master of all trades


Product: Noise-cancelling rack
Super Power: An impressive ability to filter out background noise with her noise-cancelling headphones


Product: 5P UPS
Super Power: Protects against power outages and downtime with his uninterruptible electrical shield.


To support the launch of a new rewards scheme, Eaton Electric asked us to develop a campaign identity to push integrated infrastructure solutions to their UK reseller audience.


To establish an overarching concept which tied together all assets and acted as a basis for the campaign, and have a lifespan of 2-3 years.

The target (resellers) are predominantly young men (20-30), incentivised by money, with a fun mindset. As Eaton’s corporate look and feel doesn’t match this we knew we needed to do something a bit different.

The two campaign objectives were:

  • To launch the new rewards scheme and get sign-ups
  • Communicate the quality and benefits of their key products


We developed a team of five ‘hero’ characters called The Eatonologists. Each character has different skills and powers which represent a different product.

Through these characters we created various narratives in a comic book style creative which was an effective method to present each key message or product benefit in a fun, engaging way – and stood out against the competition.

So far, the campaign has consisted of brochures, desk-drops, a series of animated videos, digital advertising, a campaign microsite, t-shirts and even lifesize character cut-outs!


The campaign has received an enormous response from all stakeholders, demonstrating a real impact on the target audience with lots of positive feedback and social media interactions.

Eaton have experienced record-breaking views of their digital promotions on 3rd party sites, and are considering expanding the campaign outside of the UK due to the overwhelming success it has had.



Character Creation

To see how Triad can help you with your next project please contact us.

Mobile 01604 771100

Lets do something
great together.

New Business

Gary Holt

Business Development Manager


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